Senior Digital Marketing Executive

About the role

The Senior Digital Marketing Executive will lead the planning, execution and optimisation of online advertising campaigns for Bibaha Bondhon Marriage Media Consultancy Firm. Reporting to senior management, the role focuses on driving lead generation and performance across Meta (Facebook & Instagram) and Google platforms.

Key responsibilities

• Develop, launch and manage Meta (Facebook & Instagram) ad campaigns and Google Ads initiatives.
• Monitor and optimise campaign performance to achieve lead generation and conversion targets.
• Implement conversion tracking and analyse data using Google Analytics (GA4) to inform strategic decisions.
• Coordinate with the creative team to ensure ad assets align with brand guidelines.
• Report on key metrics, provide insights and recommend improvements for ongoing campaigns.

Required profile

• 2 to 5 years of experience in digital marketing or performance marketing.
• Relevant academic background such as BBA, BSc, BA or MBA.
• Proven ability to manage and optimise paid social and search campaigns.

Required skills

• Meta (Facebook & Instagram) Ads
• Facebook Business Manager
• Lead Generation
• Performance Marketing
• Google Ads
• Google Analytics (GA4)
• Social Media Marketing
• Campaign Optimization
• Conversion Tracking