Social Media Marketing Specialist — Premium Lingerie Brand (new store)

Company: Confidential — Emerging Premium Lingerie Brand
Location: Remote
Commitment: 21 Hours per Week (daily 3 hours of work)
Employment Type: Long-Term, Part-Time
Industry: Fashion, Lingerie, E-commerce & Dropshipping
Brand Status: Pre-Launch — Official Launch Coming Soon

About the Brand

We are an emerging international lingerie and intimate apparel brand preparing for our official launch.

Our brand focuses on femininity, elegance, confidence, and a premium customer experience. We aim to build a recognizable and trusted brand with a distinctive visual identity, professional social media presence, and an engaged community.

Although our online store has not officially launched yet, we want to begin our marketing activities immediately.

Our goal is to establish a strong social media presence, generate brand awareness, create anticipation, and start building an audience before our products become available for purchase.

We are looking for an experienced, detail-oriented Social Media Marketing Specialist who understands how to build and manage the social media presence of a premium fashion or lingerie brand, particularly during the pre-launch and early growth stages.

This is not simply a posting position. We need someone who takes ownership of our daily social media activities, maintains excellent brand standards, communicates proactively, and consistently delivers high-quality work.

You will work closely with our Brand Marketing Director, who is responsible for the overall brand strategy, influencer partnerships, and marketing direction.

1. Pre-Launch Social Media Strategy & Brand Awareness

Our immediate priority is to establish a professional social media presence before the official brand launch.

Your responsibilities include:

• Preparing and developing our Instagram and Facebook presence before launch.

• Creating an attractive, cohesive, and premium-looking social media feed.

• Developing pre-launch content that introduces the brand's identity, values, and aesthetic.

• Creating teaser campaigns and launch countdown content.

• Building anticipation around upcoming product collections.

• Creating engaging content that encourages potential customers to follow our journey.

• Helping establish an initial audience and community before the store goes live.

• Developing brand awareness through consistent, high-quality organic content.

• Supporting waitlist or early-access campaigns when implemented.

• Preparing content for the official launch announcement.

• Coordinating all pre-launch activities with the Brand Marketing Director.

Our expectation: By the time the online store launches, our social media channels should already look established, professional, active, and trustworthy.

2. Instagram & Facebook Management

You will be responsible for the daily management of our social media channels.

Your responsibilities include:

• Creating, scheduling, and publishing professional Instagram and Facebook posts.

• Writing engaging captions with flawless English grammar and spelling.

• Creating Instagram Stories, Reels, carousel posts, and promotional content.

• Maintaining a consistent and recognizable brand identity across both platforms.

• Updating social media profiles, biographies, highlights, and pinned posts.

• Developing structured weekly and monthly content calendars.

• Ensuring all published content follows our brand guidelines.

• Checking posts for spelling mistakes, formatting errors, incorrect information, or visual inconsistencies.

• Organizing and maintaining a professional content library.

• Preparing posts in advance to ensure consistent publishing.

• Coordinating content with the Brand Marketing Director.

3. Premium Brand Photography & Creative Content

We want our brand to look and feel like a professional, established premium lingerie brand from day one.

You will be responsible for:

• Selecting and preparing high-quality product photographs.

• Creating premium branded social media visuals.

• Editing and optimizing images for Instagram and Facebook.

• Maintaining consistent lighting, colors, typography, and composition.

• Creating visually appealing product features, lifestyle content, and promotional graphics.

• Designing professional carousel posts and campaign visuals.

• Preparing pre-launch teaser graphics and brand introduction content.

• Ensuring all content follows our official logo and visual identity guidelines.

• Identifying low-quality images and recommending improvements.

• Using Canva, Adobe Photoshop, or similar professional design tools.

• Creating short-form video content when suitable material is available.

• Using AI-assisted creative tools responsibly where appropriate.

All creative work must accurately represent the brand and its products. Product colors, materials, details, and logos must never be misleadingly altered.

Attention to detail is essential. We do not accept poorly edited images, inconsistent branding, or unprofessional-looking content.

4. Community Management & Customer Communication

You will help us build and maintain a professional, responsive, and engaged community.

Responsibilities include:

• Monitoring and responding to Instagram and Facebook comments.

• Responding to customer inquiries through Facebook Messenger.

• Managing Instagram direct messages where access is provided.

• Answering questions about the upcoming launch using approved information.

• Responding to general product, sizing, and availability inquiries.

• Encouraging engagement and positive community interactions.

• Maintaining a professional, friendly, and consistent brand tone of voice.

• Monitoring spam, suspicious accounts, and inappropriate comments.

• Identifying potential complaints or sensitive inquiries and escalating them promptly.

• Collecting recurring questions and customer feedback.

• Supporting community-building activities before and after launch.

Once the store is live, you will also assist with general shopping and product-related inquiries using approved brand information.

Important: Refunds, order modifications, compensation, and exceptions to company policies must be approved by authorized team members.

5. Competitor Research & Market Awareness

You must actively research competing lingerie, fashion, and e-commerce brands.

Your responsibilities include:

• Researching successful international lingerie and intimate apparel brands.

• Analyzing their Instagram and Facebook strategies.

• Studying how successful brands build anticipation before product launches.

• Monitoring competitor posting frequency, content formats, and visual styles.

• Identifying trending content concepts and creative opportunities.

• Researching successful product launches and brand awareness campaigns.

• Monitoring relevant social media trends and community engagement strategies.

• Identifying opportunities to improve our brand positioning.

• Sharing actionable competitor insights with the Brand Marketing Director.

We expect original, brand-appropriate ideas rather than copying competitors.

6. Content Planning & Campaign Execution

You will:

• Prepare a weekly content calendar for approval.

• Develop creative ideas for pre-launch and post-launch content.

• Maintain a consistent publishing schedule.

• Organize approved images, videos, and design files.

• Prepare launch countdowns, teaser campaigns, and product introduction content.

• Coordinate upcoming product launches and promotional activities.

• Prepare content in advance to avoid missed deadlines.

• Ensure promotional information and product details are accurate.

• Collaborate closely with the Brand Marketing Director on campaign execution.

7. Reporting & Performance Monitoring

You will track and report on:

• Number of posts, Stories, and Reels published.

• Reach, impressions, and engagement.

• Follower growth and audience interactions.

• Profile visits and website clicks where measurable.

• Waitlist interest or early-access sign-ups where applicable.

• Top-performing content.

• Comments and customer messages handled.

• Common audience questions and feedback.

• Competitor observations.

• Opportunities for improvement.

A concise weekly performance report is required.

During the pre-launch phase, our primary focus will be on brand awareness, content quality, audience growth, engagement, and launch readiness, rather than immediate sales.

8. Mandatory Daily WhatsApp Communication

Daily communication is a strict requirement of this position.

You must join our designated WhatsApp work group and communicate consistently with our team.

Every working day, you must provide:

• A short update when you begin working.

• Your priorities for the day.

• Updates on important developments or blockers.

• Screenshots of published posts, Stories, or completed creative work.

• Images or previews of new designs.

• A summary of completed tasks.

• Any outstanding tasks or issues requiring attention.

• Your priorities for the next working day.

You must be responsive during agreed working hours and communicate proactively rather than waiting to be asked for updates.

We value frequent communication, transparency, reliability, and accountability.

9. Required Qualifications

All of the following are important requirements:

• Excellent written and spoken English.

• Flawless English spelling, grammar, and punctuation.

• Proven professional social media marketing experience.

• Previous experience working with multiple e-commerce or dropshipping brands.

• Strong understanding of Instagram and Facebook marketing.

• Experience managing customer communication through Messenger and social media.

• Strong graphic design and image-editing skills.

• Experience with Canva, Photoshop, or comparable tools.

• Experience creating premium fashion, beauty, lifestyle, or lingerie content.

• Understanding of brand-building and pre-launch marketing.

• Ability to maintain a consistent brand identity.

• Exceptional attention to detail.

• Ability to work independently and meet deadlines.

• Experience with Meta Business Suite.

• Ability to analyze social media performance.

• Strong organizational and time-management skills.

• Willingness to participate in daily WhatsApp communication.

• Ability to work consistently for 20 hours per week.

10. Preferred Qualifications

• Previous experience with lingerie or women's fashion brands.

• Experience with Shopify-based e-commerce stores.

• Experience launching new e-commerce brands from scratch.

• Knowledge of organic social media growth.

• Experience with short-form video editing.

• Familiarity with influencer-generated content.

• Understanding of premium brand positioning.

• Experience using AI-assisted creative tools responsibly.

• Familiarity with international e-commerce audiences.

• Experience building social media communities before an official product launch.

11. What Success Looks Like

A successful candidate will help us achieve:

• A polished, professional social media presence before launch.

• A consistent and recognizable visual identity.

• High-quality pre-launch content that builds anticipation.

• A growing and engaged audience.

• Reliable publishing without missed deadlines.

• Prompt and professional community communication.

• A successful transition from pre-launch marketing to ongoing brand marketing.

• Strong coordination with our Brand Marketing Director.

• Clear, transparent daily reporting.

• Continuous improvements based on performance and competitor research.

12. Application Instructions

To apply, please provide:

1. A short introduction explaining your relevant experience.

2. Examples of at least three e-commerce or dropshipping brands you have worked with.

3. Links to Instagram or Facebook accounts you have managed.

4. Examples of social media graphics, product posts, or campaigns you personally created.

5. Your experience with launching or growing a brand's social media presence from scratch.

6. Your experience with Facebook Messenger and community management.

7. The design and scheduling tools you use.

8. Your hourly rate and availability for 20 hours per week.

9. Confirmation that you are comfortable with daily WhatsApp communication, screenshots, and task reporting.

Please begin your application with the words "LINGERIE SOCIAL" so we know you have read the complete job description.

We are looking for a reliable, creative, highly communicative professional interested in a long-term working relationship.

Join us at an exciting early stage and help build a premium international lingerie brand from the ground up.