Credit Portfolio & Campaign Manager
Employeur non precise · Dhaka
Job description
About the role
A global consulting firm is recruiting a Credit Portfolio & Campaign Manager for a client in the payments and financial services sector. The 9-month engagement focuses on assessing credit card portfolio performance, identifying growth opportunities and building strategies to improve customer acquisition, activation, engagement and retention. The consultant leads the design and execution of targeted campaigns, works with senior stakeholders and cross-functional teams, and delivers measurable improvements in portfolio performance.
Key responsibilities
- Assess credit portfolio performance with senior stakeholders, identifying value drivers, growth opportunities, priorities and strategic objectives.
- Develop portfolio growth strategies across acquisition, cross-sell, activation, engagement and retention, prioritising customers by lifecycle stage, risk profile, product holding and value.
- Design end-to-end campaign frameworks covering opportunity sizing, segmentation, offer strategy, communication, channel selection, governance and performance measurement.
- Lead the design and execution of targeted campaigns, optimising propositions, messaging and engagement.
- Set up test-and-learn frameworks with success metrics, control groups and ROI measurement.
- Monitor portfolio and campaign performance and turn analytics into recommendations and executive presentations.
- Own end-to-end project delivery, including client discussions, stakeholder expectations, timelines, budgets and deliverables.
Required profile
- 5+ years of experience in credit portfolio management, customer campaign strategy and execution.
- Strong expertise in credit card portfolio management, including customer lifecycle, portfolio economics and product performance.
- Hands-on experience designing and running campaigns across acquisition, cross-sell, activation, engagement and retention.
- Ability to turn customer and portfolio data into segments, campaign hypotheses, offers and measurable outcomes.
- Cross-functional experience with Product, Marketing, Analytics, Risk, Operations and Channel teams.
- Bachelor's degree or postgraduate qualification in Marketing, Business, Finance, Analytics or a related field.
- Experience in credit card portfolio and campaign management is essential; debit card or broader retail banking experience is an advantage.
Required skills
- Understanding of campaign measurement: control-group design, test-and-learn, conversion, incremental uplift, response rates and ROI.
- Stakeholder management, structured problem-solving, commercial judgement and project management.
- Excellent written and verbal communication, with the ability to present to executives and lead client engagements.
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in Bangladesh.
Salaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
A question about this job?
Ask it here: you will get the full job summary by e-mail, right away.
Published 6 hours ago
Expires 1 month from now
5 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
Employeur non precise
Dhaka